Hotel Suggestion Form: Template, Questions and Examples

What Is a Hotel Suggestion Form and Why Is It Important?

A hotel suggestion form is a simple online tool designed to collect guests’ ideas, preferences, and feedback about their stay. Unlike general feedback forms that focus on satisfaction ratings, suggestion forms encourage guests to share creative ideas and specific improvements. This kind of insight helps hotels identify opportunities to enhance services, amenities, and overall guest experience.

For example, a guest might suggest adding more vegan options to the breakfast menu or request extended pool hours. Without a structured way to collect these suggestions, hotels risk missing valuable input that could differentiate their offerings and increase guest loyalty.

Common Challenges When Collecting Hotel Suggestions

Many hotels struggle with collecting actionable suggestions due to poorly designed forms or lack of tracking. Common problems include low response rates, unclear questions, and difficulty understanding where suggestions come from. Without linking feedback to specific campaigns or traffic sources, it’s hard to measure which outreach efforts are most effective.

Additionally, unorganized data collection can lead to time-consuming manual analysis, delaying improvements and reducing the impact of guest feedback.

How Flowly Supports Effective Hotel Suggestion Forms

Flowly offers a straightforward platform to create simple online forms tailored for hotel suggestion collection. By connecting forms with tracked links and traffic sources, Flowly helps hotels understand exactly where suggestions originate, enabling smarter marketing and outreach.

With Flowly, you can measure form performance and conversion rates, ensuring your hotel suggestion form reaches the right guests and encourages meaningful responses. The platform also allows easy export of clean response data, simplifying analysis and decision-making.

Hotel Suggestion Form Template: Essential Questions to Include

To create an effective hotel suggestion form, include questions that invite detailed and constructive feedback while being easy to answer. Here’s a practical template with key questions:

• Guest Name (optional): Helps personalize responses but keeps anonymity if preferred.
• Date of Stay: To contextualize suggestions.
• What did you enjoy most about your stay? (Open-ended)
• Do you have any suggestions for improving our services or facilities? (Open-ended)
• Are there any amenities or services you would like us to add? (Multiple choice or open-ended)
• How likely are you to recommend our hotel to others? (Rating scale 1-10)
• Any additional comments or ideas? (Open-ended)

These questions balance qualitative and quantitative feedback, making it easier to identify actionable suggestions and measure overall guest sentiment.

Examples of Hotel Suggestion Forms in Action

Here are some real-world examples of how hotels use suggestion forms effectively:

• A boutique hotel asks guests for ideas on local experiences or tours they would like to see offered, helping tailor concierge services.
• A resort collects suggestions on meal preferences and dietary needs to expand their menu options.
• A city hotel requests feedback on room amenities such as lighting, furniture, or tech upgrades to prioritize renovations.

In each case, the hotel uses the collected data to implement changes that enhance guest satisfaction and differentiate their brand.

Step-by-Step Guide to Creating Your Hotel Suggestion Form with Flowly

Follow these steps to build and optimize your hotel suggestion form:

• 1. Define your goals: Decide what type of suggestions you want to collect and how you will use the feedback.
• 2. Choose relevant questions: Use the template above or customize questions to fit your hotel’s context.
• 3. Create the form in Flowly: Use the platform’s intuitive editor to build your form quickly.
• 4. Generate tracked links: Share your form via email campaigns, social media, or your website and track where responses come from.
• 5. Monitor form performance: Use Flowly’s analytics to see conversion rates and optimize your outreach.
• 6. Export and analyze data: Download clean response data to identify trends and prioritize improvements.